Venetian plastering in Los Angeles and Southern California

Venetian Application Inc provides true Italian plaster craftsmanship for homeowners, designers, builders and commercial clients across Los Angeles and many surrounding regions. The company is led by plaster artisan Dean Baker, who brings more than forty eight years of specialized experience to every surface. Whether the project is in Beverly Hills, Santa Monica, Malibu, West Hollywood, Pasadena or coastal and inland communities, our work centers on authentic techniques that were first practiced in Venice centuries ago. These methods allow us to create finishes that feel permanent, timeless and naturally integrated into the architecture.



Our work uses real stone veneer plaster imported from Verona in Italy. This material contains lime and mineral powders that form a dense breathing structure. As it cures, it slowly transforms into stone through a natural process. When applied in thin coats and compressed with the correct trowel movements, it produces depth and quiet visual movement. Light interacts with the plaster in a way that gives each wall a changing presence throughout the day. Paint cannot produce this effect because it sits on the surface rather than becoming part of it.

Clients can select from more than one hundred distinct finish families. These include smooth classical Venetian looks, rich mottled surfaces, soft mineral textures and pronounced stone effects. Every finish can be made in a custom colour that is prepared specifically for your project. A complimentary sample is produced so you can review the exact tone and texture before work begins. This ensures confidence and clear direction when the application stage starts.



Venetian Application Inc also offers restoration of existing decorative plaster that may have cracks, marks or wear. Restoring these surfaces requires studying the original trowel pattern and colour so the repair blends into the surrounding area. Our aim is to maintain the character of the original surface while returning its integrity. Exterior smooth troweled stucco can also be renewed for a cleaner and more unified appearance.

Venetian plaster and decorative plaster finishes

Venetian plaster is a natural lime based plaster that contains finely ground stone such as marble. It becomes part of the wall when applied correctly. Because the material is layered in translucent coats, it produces depth, softness and a pleasant sense of dimension. The surface may be finished matte, given a gentle sheen or polished to a reflective glow. These qualities explain why Venetian plaster remains desirable in both traditional and contemporary architecture.

Decorative plaster finishes extend far beyond classic smooth Venetian looks. With the correct materials and techniques, plaster can resemble limestone, natural stone blocks, formed concrete, weathered surfaces or even metal. Finishes such as Aquarello, Arredo, Etruria, Fiorentino, Marmorino, Marmorino Two, Metallo, Murs D Art, Nova, Pesto, Pietra, Rasa, Romano and Lugano provide a wide range of visual character. Some are ideal for quiet private rooms, while others work well in dramatic entry spaces or commercial environments that require presence and texture.

Why authentic Venetian plaster matters

Authentic Venetian plaster is fundamentally different from coatings that imitate plaster through paint and filler. True Venetian plaster is mineral based. As it carbonates it becomes stone. This produces surfaces that are strong, lasting and naturally resistant. The breathability of lime also helps regulate moisture, which is an advantage in many climates.



Colour in Venetian plaster is created through layers rather than through a single opaque film. This method gives the surface its depth and natural glow. When sunlight or interior lighting moves across a wall, the plaster shifts subtly. This movement cannot be produced by most synthetic alternatives.

A well crafted Venetian plaster wall can remain beautiful for many years. If light marks appear, an experienced artisan can often blend or polish the area so it matches the surrounding finish. This makes authentic plaster a practical long lasting choice for residences, offices and hospitality settings.

Key benefits of choosing Venetian Application Inc

When you work with Venetian Application Inc you receive guidance from a trained artisan rather than a contractor focused on volume. Dean Baker has devoted his career to the study and practice of traditional Italian plaster. This depth of knowledge supports projects from single feature walls to full interior environments and exterior stucco restoration.

We offer many finish families including Marmorino, Travertino, Mantovano, Liberty, Valentino, Lugano, Rasa and others. This variety allows us to create surfaces that align with your design goals rather than relying on a single approach. Each project begins with careful preparation of the walls. Cracks, moisture concerns and previous repairs are addressed so the final decorative surface has the proper foundation.

Our work process is respectful of your home or business. Rooms are protected, schedules are communicated and the work area is maintained throughout the project. Clients appreciate the combination of craftsmanship, organization and clear communication.

How Venetian Application Inc works with clients

Every project begins with a discussion about the style of the space, the lighting, the architectural character and the experience you want the walls to create. After this conversation, we recommend finishes that support your vision. A custom sample is then produced using the actual colour and material that will be applied to your project. This sample allows you to see texture, tone and movement clearly.

During application we move through controlled stages. Each coat is applied, allowed to set and then shaped with the trowel. Some finishes require compression to build sheen. Others are left with soft texture. A protective wax or sealer may be added depending on the finish you select.

Frequently asked questions

Contact Venetian Application Inc

To discuss your project or request a custom sample, you may contact plastering artisan Dean Baker through the office or mobile number. Business hours are 9-6, Monday through Friday. You may also send project details and photographs to the office for review.